Niching down is probably the best business advice I have ever received. But many believe this only applies to product-based business, and if you offer a service, you should be open to any kind of customer. But niching down your freelance writing business means understanding your (ideal) client 100%, speaking their language, and providing the best possible service to them. And Heather shows you exactly how to find out who that ideal client is and how to attract it. Her simple and clear instructions will help you quickly gain clarity and build your dream freelance writing business.